Lexus Korea will host the '2024 Lexus Masters' to promote golf culture in Korea. The 'Lexus Masters' is a new tournament on the Korea Professional Golf Association (KPGA) Tour for the 2024 season and will be held from 29 August to 1 September at A-ONE CC in Yangsan, Gyeongnam.
The 2024 Lexus Masters, which will be held for the first time this year, will be a four-round, 72-hole stroke play event with a total prize fund of KRW 1 billion and a winner's prize of KRW 200 million. Under the concept of 'Passion and Cheer', a total of 144 of the country's top players, including 'TEAM LEXUS' members Park Sang-hyun (Dong-A Pharmaceuticals) and Ham Jeong-woo (Hana Financial Group), are expected to compete.
As a luxury lifestyle brand that delivers authentic customer experiences based on diverse styles, Lexus Korea has been engaged in various golf-related activities, including the operation of TEAM LEXUS. This year, it plans to further develop the KPGA Tour and Korean golf culture through the successful hosting of the 2024 Lexus Masters.
In addition, a variety of facilities and experience programmes have been created for galleries to experience the heartfelt hospitality of Lexus, Omotenashi. The MASTERS LOUNGE, where the passion of the players meets the cheers of the galleries, will be located on the 17th signature hole, and the MASTERS in TOWN, located in the gallery plaza, will be a space that embodies the brand philosophy of Lexus. In particular, the LEXUS LOUNGE on the 18th hole will be a private space for Lexus owners, offering differentiated hospitality services.
In addition, the official website of the '2024 LEXUS MASTERS' is also hosting the '2024 LEXUS MASTERS Ticket Giveaway Event' for Lexus fans who leave highly anticipated reviews, and the 'TEAM LEXUS Professional Athlete Support Event' where fans can leave messages of support for Park Sang-hyun and Ham Jeong-woo of Team LEXUS.
Manabu Konyama, President of Lexus Korea, said, "We expect the 2024 Lexus Masters to be a special tournament where spectators will be able to enjoy both the enthusiastic cheers of the spectators and the passionate play of the players. Lexus Korea will continue to support the growth of Korean men's golf and the KPGA Tour."
The 2024 Lexus Masters will be broadcast live on SBS Golf2 from 1pm to 6pm on Thursday 29 August, 1pm to 6pm on Friday 30 August, 12pm to 5pm on Saturday 31 August and 11am to 5pm on Sunday 1 September.
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Photo Lexus Korea