As part of the Family Safety campaign, Volvo Cars Korea will donate changing tables and install them in toilets at public facilities nationwide in collaboration with the Korea Childcare Promotion Agency.
The Family Safety Campaign, a joint initiative between Volvo Cars Korea and the Korea Childcare Promotion Agency, is an awareness-raising project aimed at reversing the country's declining birthrate, and the installation of changing tables aims to increase the participation of male (dads) in childcare and eliminate childcare blind spots through practical infrastructure support.
On the 20th of this month, at the Songpa Children's Cultural Centre in Songpa-gu, Seoul, Volvo Cars Korea's Managing Director Lee Mansik attended the nappy changing table installation ceremony, along with Choi Soon-nam, head of the Korea Childcare Institute, and Lee Myung-hee, director of the Songpa-gu Childcare Support Centre.
Through a preliminary demand survey, Volvo Cars Korea provided a total of 63 changing tables to 46 toilets in public facilities such as childcare centres, public car parks, and administrative welfare centres across the country, with a focus on men's toilets, which often lack changing tables, to help fathers participate in childcare.
"We installed the changing table to create a parenting environment where parents can work together, just like the Swedish 'Latte Pappa' culture, where fathers are actively involved in childcare," said Lee Yoon-mo, CEO of Volvo Cars Korea. "As a premium Swedish brand that values family above all else, we are committed to creating a society where parents and children are happy."
Meanwhile, Volvo Cars Korea is launching the Family Safety Campaign with the Korea Childcare Promotion Agency this year to help reverse the declining birth rate, one of the biggest social issues in Korea, and spread positive awareness of childbirth and childcare. The campaign includes the 'Family Friendly Programme' to strengthen the parenting capabilities of prospective parents and families with infants and young children, and the 'Dad Parental Leave Campaign' to encourage men to take paternity leave. In addition, the company will continue its programmes to create a society where parents and children are happy, including the production and distribution of infant and child traffic safety videos for the safety of children in vehicles.
Article roadtesting editorial (dhseo1208@gmail.com)
Photo Volvo Cars Korea
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