Automobili Lamborghini has opened a showroom in Bundang to celebrate its new partnership with Italian automobili.
The event unveiled the UrusSE, Lamborghini's first plug-in hybrid SUV and the latest and most powerful version of Lamborghini's best-selling Urus. Around 100 customers and media, including Federico Foschini, Chief Marketing Officer of Automobili Lamborghini and Francesco Scardaoni, Head of Asia-Pacific, attended the showroom opening.
The Bundang-Pangyo area, where the Lamborghini Bundang showroom is located, is a densely populated and highly travelled area with excellent access to Gangnam in Seoul. The area is also home to major IT companies and has a high purchasing power. The Lamborghini Bundang showroom is located near Pangyo Techno Valley, a landmark in the Bundang-Pangyo area, and covers 540.62 sqm (approx. 164 pyeong) on the ground floor.
The Bundang showroom showcases the best of Italian automotive design and engineering, including the latest super sports cars and super SUVs. Lamborghini's fashion line, Collezione, and genuine automotive accessories, Accensori Originali, are also available. At the Adpersum Lounge, a dedicated consultation area, customers can customise their dream car from exterior to interior, colour and trim to reflect their personality, lifestyle and style preferences.
The Lamborghini Car Configurator allows you to see the exterior colour and interior leather colour combinations, and to touch and feel the car's various key materials, from leather seats to carbon fibre and exhaust components.
"Korea is one of our key markets with high growth potential, which is why it is important for us to expand our stores to be closer to our customers," said Stefan Winkelmann, Chairman and CEO of Automobili Lamborghini. "The new Bundang showroom will also feature the Ad Persum Lounge, where customers can customise their dream car to better serve them."
"2024 marks the second phase of our 'Direzione Cor Tauri' (Towards the Heart of Taurus) strategy with the addition of a second hybrid model to the brand's line-up, and with the transition to the hybrid era, our Bundang showroom will promise a state-of-the-art and enhanced brand experience."
"South Korea is a large market, ranking seventh globally and third in the Asia-Pacific region, with strong and rapid growth, so it is natural for us to open our second showroom in Bundang," said Francesco Scardaoni, Head of Asia-Pacific. "Bundang is home to the headquarters of many Korean tech companies and is a highly developed area with great potential, so we have high expectations."
"Italian Automobili is the perfect partner to deliver the quality and service that Lamborghini expects, and the opening of Lamborghini's new showroom in Bundang is a testament to the brand's appeal in the Korean market."
The Lamborghini Bundang showroom will provide a comfortable and exclusive environment for customers to enjoy the process of selecting and customising their dream car.
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