Hansung Motor, an authorised Mercedes-Benz dealer, held the second class of the 'Salon de Maibach', a class exclusively for Hansung Motor customers, at its Cheongdam showroom on the 18th, which was a great success.
Salon de Maybach is a lecture programme tailored to Mercedes-Maybach customers, offering a special class of lifestyle and cultural content that is specific to the values of the Maybach brand. The Cheongdam showroom was reopened by Hansung Motors in April as the first Mercedes-Maybach showroom in Korea to feature the Exclusive Lounge Plus interior concept. It also operates the Mercedes-Benz Exclusive Lounge Plus, a space specialised for the S-Class.
The class was led by watch columnist Changkyu Kim, who explored the world of high-end dress watches, covering everything from the A to Z of dress watches, including their history, trends and styling tips. Kim started his career as a watch editor at the fashion magazine Arena before becoming the director of the watch magazine Chronos, and currently writes a watch column for GQ.
Prior to the start of the Dress Watch Class, guests attending the Salon de Maybach were treated to a showroom tour of the Mercedes-Benz top-of-the-range range of models, including the Maybach and S-Class, available at the Cheongdam showroom, as well as a high-level catering experience by a chef from a Michelin-starred restaurant.
Meanwhile, the first class of Salon de Maibach, which coincided with the reopening of the 'Exclusive Lounge Plus' at the Cheongdam Exhibition Centre in May, received a great response from participants, as MBC journalist Cho Seung-won, the creator and director of the 2 million YouTube channel '14F Jurak World', conducted a 'whisky lecture and tasting session'.
"The Salon de Maybach is positioned as a luxury lifestyle class to convey the values and culture of the Maybach brand to our customers," said Wolf Ausprung, CEO of Hansung Motors. "We will continue to provide luxury cultural content so that our customers can experience the value of the Maybach brand through our Cheongdam showroom."
Article roadtesting editorial (kyuyongk98@gmail.com)
Photo Hansung Motor
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