Hyundai Motor Company has concluded its month-long Longest Run 2024, which began on Friday, April 26 and ended on Saturday, April 25, with the Final Run, a 10-kilometre marathon.
The Longest Run is Hyundai Motor's online and offline eco-friendly campaign, which began in 2016 and is now in its ninth year, with the aim of sharing awareness of fine dust and creating cleaner skies. This year, more than 19,000 people participated in the campaign, running a total of 400,000 kilometres.
The Longest Run 2024 was held under the slogan "Longest Run to Plant Trees Together," and featured a variety of programs, including the Tree Badge Challenge, where participants completed two running missions through the RunDay app, a running and walking coaching application; the Co-op Challenge, where all participants ran 81,000km together to signify that all 8.1 billion people on Earth are running together for clear skies; and social media content sharing events.
In particular, more than 12,000 people participated in the co-operative challenge, achieving a cumulative distance of around 350,000 kilometres, far exceeding the original target of 81,000 kilometres, adding to the significance of the Longest Run 2024.
The campaign culminated in the Final Run, a large-scale offline marathon held on Saturday 25th, with a total of 5,000 participants running a 10-kilometre course from Yeouido Park to Seogang Bridge in Seoul. At this year's Final Run, Hyundai provided eco-friendly T-shirts made from corn extract to all participants, and offered exclusive merchandise to those who turned in their used beverage bottles and cans between events.
마라톤 대회와 함께 ▲사전 선정 고객 대상 아이오닉 5 일주일 렌탈 시승 및 마라톤 종료 후 귀가 이벤트 운영 ▲컬러풀 라이프, 르르르 뛰지컬 100, 블루멤버스존 등 현대차 주관 프로그램은 물론, ▲젝시믹스, 보스, 런데이 등 파트너사 주관 이벤트 등이 진행됐다.
Hyundai has been donating trees for planting to the IONIQ Forest, an eco-friendly social contribution programme, since 2016 through the Longest Run campaign, and this year, Hyundai will deliver a total of 3,000 trees to the IONIQ Forest, earned by completing cooperative challenges (1,000 trees) and purchasing KRW 10,000 donation tickets (2,000 trees).
"We would like to thank everyone who participated in the Longest Run Campaign, which is now in its ninth year, and we will continue to showcase our eco-friendly activities for a sustainable future with more customers," said Chung Eui-seok, Vice President and Head of Hyundai Motor's Domestic Business Division.
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Photo Hyundai Motor Company
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