Volvo Cars Korea launches 'Family Safety' campaign

Volvo Cars Korea is launching the 'Family Safety Campaign' with the Korea Childcare Promotion Agency to address the country's declining birthrate and create a society where parents and children are happy.

The Family Safety Campaign, a joint initiative between Volvo Cars Korea and the Korea Childcare Promotion Agency, is an awareness-raising project aimed at reversing the country's declining birthrate. Various programmes incorporating 'Swedish family-friendly culture' will be conducted to improve positive perceptions of childbirth and childcare and to create a culture where parents and children are happy. In March, Volvo Cars Korea donated KRW 350 million to the Korea Child Care Institute to fund projects related to the Family Safety Campaign.

Family safety campaigns include developing and running family-friendly programmes, encouraging fathers to take parental leave, installing changing tables in men's toilets, and producing and distributing infant and child traffic safety videos.

To strengthen the parenting capabilities of prospective parents and families of infants and young children and create a happy parenting culture, the Family Friendly Programme will run until November at 10 childcare centres nationwide (Ansan-si, Anyang-si, Yongin-si, Yongin-si, Busan Metropolitan City, Gijang-gun, Busan, Gwangjin-gu, Seoul, Seodaemun-gu, Incheon Metropolitan City, Jeju Special Self-Governing Province, and Cheonan City, Chungcheongnam-do). The programme will promote positive parenting values through education on Swedish parenting methods represented by Scandi Mom&Daddy and parent-child play.

In addition, we will create and disseminate online content to encourage dads to take paternity leave so that men can freely take parental leave at any time, and conduct various activities to promote male participation in childcare, such as installing diaper changing tables in men's toilets to help male caregivers with childcare. In addition, as the value of 'safety' is a top priority, a traffic safety video on how to properly use car seats will be produced and distributed to families through children's centres nationwide.

"As a Swedish premium brand that values 'safety' and 'family' above all else, Volvo Cars is proud to partner with the Korea Childcare Promotion Agency to address the declining birthrate in our society," said Lee Yoon-mo, CEO of Volvo Cars Korea. "We will continue to work towards a better tomorrow through various initiatives to create a society where children and parents are happy together."

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Photo Volvo Cars Korea