Chevrolet will host "GM Immersion Week" at eight Costco locations nationwide, offering customers a variety of product experiences and generous giveaways.
The eight-week event, which begins on 20 May, is designed to provide customers with more opportunities to experience Chevrolet vehicles in person. The exhibition booth will feature Chevrolet's flagship Trax crossover and Trailblazer, as well as a consultation booth for professional consultation, quotation and contract.
Customers who participate in the event will also have the opportunity to win great prizes. During the event, customers who visit the booth and enter the Lucky Draw event will be selected at random to win a Chevrolet Trax crossover in Redline trim. In addition, all customers who sign a contract and drive off the lot will receive a five-year Costco annual membership valued at approximately KRW 200,000, and customers who book a quote and test drive will receive a one-year Costco annual membership (while stocks last). The prize draw for the Lucky Draw event will be held in July, after all events have concluded.
Starting at Costco Daegu on 20 May, 'G.M. Emergence Week' will tour eight Costco stores nationwide, including Hanam (5/27), Ulsan (6/3), Busan (6/10), Ilsan (6/17), Cheonan (6/24), Sejong (7/1) and Daejeon (7/8), and will last for one week per store.
"In order to further expand the product experience for our customers in Korea, we have teamed up with Costco, a highly visited American grocery store, to host the exhibition event," said Myung Ok Yoon, Chief Marketing Officer and Head of Communications, GM Korea. "We look forward to welcoming customers to experience Chevrolet's top-rated models from overseas markets first-hand and win great prizes."
In addition, Chevrolet is celebrating Family Month in May with the "Bring the Family to Chevrolet" promotion, offering a variety of purchase incentives for Trailblazer and Trax crossover customers. Customers who purchase The New Trailblazer in May can choose the Combo Financing Programme (a combination of cash assistance and financing offers) and receive up to $1.5 million in cash assistance plus up to 36 months financing at 5.91 TP3T or up to 72 months financing at 6.51 TP3T. In addition, customers can also choose from a range of finance programmes, including a 36-month interest-free finance offer at an introductory rate of 30%, an ultra-low finance offer of up to 36 months at 4.9%, and a super-long finance offer of up to 72 months at 5.9%.
Chevrolet is offering up to 36-month financing at 4.51% APR or up to 60-month financing at 4.91% APR for customers who purchase a Trax crossover during May. The company is also offering up to $1 million in incentives, including $700,000 in cash and up to $300,000 in gift certificates, for Spark owners who trade in their old car and purchase a new Trax crossover through its Spark Upgrade Programme during the month of May.
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