Volkswagen Korea is celebrating the 50th anniversary of its iconic model and best-selling hatchback, the Golf, with an advertising campaign and social events.
The Golf is Volkswagen's compact hatchback, first created in 1974. With its solid fundamentals, excellent driving performance and the space and efficiency of a hatchback body, the Golf set the standard for compact hatchbacks in the global automotive market.
With more than 37 million units sold worldwide, the Golf is the best-selling model in Volkswagen's history. In Korea, in April, the Golf became the first imported compact hatchback to surpass 50,000 units in cumulative sales.
First up, Volkswagen Korea is launching an advertising campaign to celebrate the Golf's milestone 50th anniversary. The campaign is designed to celebrate the Golf's 50th birthday by incorporating the unique culture of celebrating and sharing an artist's anniversary in Korean idol fandom.
Outdoor advertisements are running in major areas of Seoul, including Gangnam, Jongno and Hongdae, and from the 30th, digital billboards inside subway stations such as Gangnam, Jonggak and Hongdae entrances will be used to celebrate the 50th anniversary of golf in a witty way. The ad campaign features visuals of the first-generation Golf designed in the form of a birthday cake using a generative AI tool.
Volkswagen Korea's social media channels will also be celebrating the N-Day with a 'Volkswagen' or 'Golf' themed comment. Customers with the wittiest N-drops will be entered into a draw to win a first-generation Golf GTI die-cast and a Cake & Drinks gift certificate.
In addition, Volkswagen Korea will introduce the Golf's 50th anniversary visuals at authorised Volkswagen showrooms nationwide in June to communicate the Golf's heritage and appeal to customers visiting the showrooms.
"The Volkswagen Golf is an iconic model that has been a global favourite for 50 years, leading the hatchback market in Korea," said Shin Dong-hyeop, Senior Vice President of Marketing Communications at Volkswagen Korea. "We hope that customers will discover the Golf's 50-year heritage and appeal through this campaign."
Article roadtesting editorial (dhseo1208@gmail.com)
Photo Volkswagen Korea
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