Hyundai Motor launches public transport service based on Shuckle platform in Sejong City

Hyundai Motor Company will launch a new integrated transport service app, 'iNG', based on the 'SHUCLE' platform in Sejong City from Monday, 1 July. 'iNG' is an integrated transport service that helps citizens using public transport move quickly and conveniently, and is an expansion of Hyundai's existing demand-responsive transport (DRT) service 'SHUCLE' in Sejong City to suit the city's transport infrastructure and demand.

Unlike the existing Shuckle platform, where only demand-responsive buses could be hailed, the YiNg app allows users to hail a demand-responsive transport vehicle, 'YiNg Bus', or use bicycles, scooters, taxis, etc. Customers using the Sejong City's YiNg App will be able to use a variety of mobility services through the YiNg App without having to install multiple service-specific apps.

In particular, Hyundai's AI-based e-bus generates and operates the optimal travel route in real time according to passengers' needs, and can automatically create detours and join passengers who book similar routes at the same time.

In addition, Hyundai will introduce a public transport pass, 'iNPASS', with Sejong City in September. It is a monthly subscription public transport pass that can be used within the iNGEN app service, allowing subscribers to pay a monthly fee of KRW 20,000 to cover up to KRW 50,000 of their public transport expenses. This will allow citizens to use public transport more economically.

This is expected to reduce the burden of transport costs on passengers while increasing the use of public transport, resulting in improved traffic flow and reduced greenhouse gas emissions.

With the launch of the adaptive service, Hyundai Motor announced that it will conclude the demonstration service of Shuckle in Sejong City and enter the full-scale commercialisation phase of its integrated Mobility as a Service (MaaS) service. This is the result of Hyundai's efforts to solve public transport problems in Sejong City since 2021 by demonstrating and operating the AI technology-based Shuckle platform, and revitalising public transport based on the data obtained through this.

Hyundai's Shuckle platform has been recognised as a success story in the integrated transport platform regulatory sandbox, with a total of 1.63 million cumulative passengers in Sejong 1 and 2 living areas over the past three years, helping Sejong citizens move easily and conveniently in their daily lives.

In addition, the company operates 214 demand-responsive service vehicles in 18 regions, including Sejong City, and has accumulated more than 4.96 million passengers to date, leading the way in solving public transportation problems in various regions such as new cities, rural areas, industrial complexes, and urban-agricultural complexes.

"Based on the operating experience of Shuckle, which has been working with the citizens of Sejong City since 2021, we will provide a new mobility solution tailored to Sejong City." "We will continue to work with more local governments to revitalise public transportation by upgrading voucher and pass functions," said Kim Soo-young, managing director of Hyundai Motor's Shuckle Business Division.

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Photo Hyundai Motor Company