Kia has unveiled an exclusive camouflage model of the brand's first pick-up, The Kia Tasman.
Kia has collaborated with renowned Australian and New Zealand artist Richard Boyd Dunlop to develop the Tasman's camouflage design around the theme of the road less travelled. The theme of the camouflage design is the road less travelled, representing the Tasman's inspirational spirit of adventure with its outstanding performance, taking people into the unknown and beautiful landscapes, and its commitment to sharing life's most daring challenges.
The camouflage is inspired by the wild beauty of the Australian landscape, with organic yet bold patterns that abstract Australia's nature, centred on the harmony between land and sea, to express its natural beauty and spirit of adventure. The Australian land is strongly represented by fiery sunsets and organic shapes of the outback, while the Australian sea is represented by colourful patterns that abstract underwater biodiversity, with a vibrant design that contrasts with the land using blue to capture the energy, passion and vibrancy of the surf culture.
Kia also released a video interview with the artist behind the camouflage design.
"This visually bold and powerful collaboration is a celebration of the Australian landscape and the sense of solidarity, joy and adventure that is inherent in our culture," said artist Richard Boyd Dunlop, who designed the camouflage. "I look forward to seeing people travelling with Tasman and being inspired to follow the road less travelled."
"Tasman is a vehicle that embodies Kia's commitment to innovation and the spirit of adventure," said Karim Habib, Vice President, Global Design, Kia Motors, "and we wanted the camouflage design to reflect the spirit of adventure that is at the core of Tasman's identity."
Kia plans to launch the mid-size pickup Tasman in global markets such as Korea, Australia and Asia-Pacific from 2025 to satisfy customers' diverse voices and lifestyles.
Meanwhile, Kia's first pick-up, the Tasman, is named after the inspirational island of Tasmania and the Tasman Strait, located at the southernmost tip of Australia.
Article roadtesting editorial (kyuyongk98@gmail.com)
Photo Kia