Porsche announces first half results for 2024, flagship model remains the Cayenne

Porsche maintained relatively stable sales volumes in the first half of 2024, delivering a total of 155,945 vehicles to customers worldwide, down 71 TP3T year-on-year.

Porsche introduced new models in five of its six product lines: the Cayenne, Panamera, Macan, Taycan and 911. Despite a series of new product unveilings and temporary and complex gaps in model demand in individual markets, Porsche delivered a solid performance in the first half of the year.

"We are unveiling the strongest product portfolio in the brand's history, giving our customers confidence and choice, and offering inspiring sports cars with unrivalled performance, a wide range of innovations and a high degree of personalisation in a challenging market environment," said Detlev von Platen, Member of the Board of Management for Sales and Marketing at Porsche. "In the first half of 2024, Porsche is overcoming a number of challenging developments in individual markets thanks to a very balanced sales structure, which provides us with stability and enables us to consistently pursue our value-driven sales strategy going forward."

In terms of regional sales, Porsche delivered 38,611 vehicles in Europe excluding Germany in the first half of the year, up 61 TP3T year-on-year. In Germany, sales were up 221 TP3T to 28,111 units. In China, sales were down 331 TP3T year-on-year to 29,551 units due to continued tense economic conditions.

In North America, sales fell in the first quarter due to customs-related delays in the delivery of certain models, but quickly recovered in the second quarter with the best-ever quarterly performance, with deliveries down 61 TP3T to 39,558 units. In emerging markets overseas, sales totalled 27,414 units, maintaining the high level of the previous year.

By product, the Cayenne was the most popular with 54,587 units sold, up 161 TP3T year-on-year. The Macan was down 181 TP3T to 39,167 deliveries due to model changes. "We are seeing strong order demand for our all-electric Macan Electric SUV, which will begin deliveries later this year," said Von Platen.

The brand's iconic sports car, the 911, continued its upward trend with 28,212 deliveries, up 81 TP3T year-on-year. The Panamera and Taycan were down 251 TP3T year-on-year to 13,255 and 511 TP3T to 8,838 units, respectively, due to the current model refresh. 718 Baxter and Cayman were delivered with 11,886 units, up 81 TP3T year-on-year.

"This year, Porsche will present a strong product portfolio focusing on three types of powertrain: pure electric vehicles, efficient plug-in hybrids and emotive internal combustion engines," said Detlev von Platen. "With this product strategy, Porsche is future-proofing itself and will be able to offer attractive products to all customers, regardless of their preferences and developments in different regions of the world."

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