For the second year in a row, Polestar has been named number one in the electric vehicle category in the 2024 Brand Loyalty Consumer Survey.
The electric vehicle segment survey was conducted online and via one-on-one phone survey from 11-24 March among customers who have experienced the brand within the past year. There were five dimensions: brand trust, brand attachment, repurchase intentions, recommendation intentions, and switching intentions, each measured on a seven-point scale.
Of the four brands shortlisted in the Electric Vehicle category, Polestar scored the highest in every category, achieving an overall score of 27.41 (out of 35) to take first place for the second year running.
"We are proud to have been recognised by our customers as the number one electric vehicle brand for brand loyalty again this year," said Jong-sung Ham, CEO of Polestar Korea. "We will continue to introduce high-quality electric vehicles to the Korean market and strengthen our position as a premium electric vehicle brand by providing better customer experience."
To celebrate its second consecutive year as the number one brand in the 2024 Brand Customer Loyalty Awards, Polestar Korea is offering a range of benefits for existing and new customers. For new customers, a range of financing offers are available, including an interest-free financing programme of up to 60 months and a deferred financing programme with monthly payments of 22AKS 8,273 (based on a 24-year old Polestar 2 Long Range Single Motor with Pilot and Plus packages, priced at K62,279).
Throughout the month of May, customers who register their information on the MyPolstar page will receive a Starbucks voucher of KRW 10,000, and small prizes will also be given away through social media events. For more information, please visit the official website.
Article roadtesting editorial (dhseo1208@gmail.com)
Photo Polestar