To celebrate the Global Sport Festival in Paris, Peugeot is launching a limited domestic run of a 'French Edition' based on the 3008 and 5008 SUVs.
To remind Peugeot of its French roots and to share the excitement of Paris with its Korean customers, Peugeot is offering the 3008 SUV and 5008 SUV GT in pearl white, limited to 30 units per trim level and 60 units in total. Both the 3008 and 5008 feature exclusive French Edition side decals and rear badges in the shape of the French flag, while the 5008 model also features exclusive French Edition wheel caps.
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Peugeot's flagship family car, the 3008 and 5008 are 5- and 7-seat SUVs. They feature an iconic design, a range of safety features and driving performance optimised for city driving. It offers speed limit recognition and recommended speed display, adaptive cruise control, lane departure prevention system, and an advanced emergency braking system (AEBS) that detects pedestrians and cyclists.
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To add to the value of the French Edition, Peugeot is also offering a 'Premium French Gourmet Package' comprising three of France's leading kitchenware brands, valued at £600,000. The premium kitchen and dining brand Le Creuset Sorbet cutlery set for two, featuring a rich colour palette; the Duo Clermont Pepper & Saltmill set for two, from Peugeot's origins as an iron and steel company in 1810; and finally, the Jean Néron Laguiole cutlery set for two, a hand-crafted luxury cutlery brand.
Peugeot showrooms nationwide will be displaying the French Edition models of the Peugeot 3008 SUV and 5008 SUV, which are priced at $43.2 million and $47 million, respectively, with an ongoing promotional offer of $2 million.
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In addition, Peugeot showrooms across the country will be decorated and welcoming customers with a French touch. The entrances and interiors of the showrooms will be decorated with French flag designs, and sales consultants will be dressed in casual shorts to make them more approachable and relaxed, rather than the usual formal attire.
"As a representative of French automobiles, we look forward to the opportunity to bring the festive spirit of Paris to Korean customers and to share Peugeot's allure with them," said Stellantis Scoria Bangsil.
Article roadtesting editorial (kyuyongk98@gmail.com)
Photo Stellantiscoria