To celebrate Jeep 4×4 Day, Jeep is hosting the Jeep 4×4 Urban Adventure Roadshow on Saturday 6 June.
Jeep has designated 4 April as "Only Jeep" Jeep 4×4 Day globally each year, celebrating the company's unique 4×4 system and sharing its values with customers who aspire to freedom and adventure.
Jeep will host a roadshow on Saturday (6 June) from 10am to 6pm in front of the outdoor stage at Yebeot Island in Banpo Hangang Park, Seoul, which is expected to attract large crowds during the cherry blossom season, to raise brand awareness and expand customer contact for this year's 4×4 Day. Jeep's iconic off-roader The New Wrangler, Korea's only convertible pickup Gladiator, and luxury flagship SUV Grand Cherokee will be on display at the event, attracting the attention of families.
There will also be an interactive social media event to make the roadshow more enjoyable for visitors. By uploading photos of the Jeeps on display or at the photo zone to Instagram with the hashtags '#Jeep, #Jeep Wrangler, #JeepAdventure', all verified participants will receive a Jeep reusable cup and other gifts. In addition, the Jeep Café Truck will also be available for visitors to view the vehicles and relax with family, friends and lovers, providing a relaxing outing.
"We are celebrating 4×4 Day with the public to spread the freedom and adventure spirit of Jeep, the originator of four-wheeled technology," said Mr Bangsil, CEO of Stellantis Korea. "We hope that many people who take a break from their daily routine and come out for a spring break will experience the charm of Jeep first-hand and realise that adventure is never too far away."
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