BMW Deutsche Motors delivers new 5 Series to Lee Seung-Yeon

BMW Korea's authorised dealer, Deutsche Motors, presented Lee Seung-yeon with a 5 Series premium sedan at the BMW Seongsu showroom in Seongsu-dong, Seoul, on 5 May for her hole-in-one victory at the High One Resort Women's Open 2024.

The New 5 Series was presented to Lee Seung-yeon at the 16th hole of the second round of the Hi One Resort Women's Open 2024 on 12 July to commemorate her first hole-in-one on the regular tour. The 16th hole of the HAIWON Resort Women's Open is the event hole where Deutsche Motors, the official sponsor of the tournament, presented the New 5 Series to Lee, who recorded her first hole-in-one on the professional tour since her debut.

The new BMW 5 Series is a segment-leading premium sedan with a distinctive design, a driving experience that perfectly blends dynamism and comfort, innovative safety and comfort features and advanced digital services. In Korea, the new BMW 5 Series has been well received and has been recognised for its outstanding merchandise, with sales exceeding 10,000 units within six months of its launch.

The car that Lee was injured in is the new 520i, which features the latest powertrain with a 48V mild hybrid system. It is a highly desirable model that comes standard with customer-favourite options such as a head-up display, adaptive LED headlights and a large panoramic glass roof, as well as the brand's most advanced safety systems such as Driving Assistant Professional and Park Assist Plus. Pricing starts at £68.8 million for the base trim and £73.3 million for the M Sport Package trim.

"I was very happy just to get my first hole-in-one on the regular tour since my debut, and I am very grateful to Deutsche Motors, the official BMW dealer, for this valuable gift," said Lee, who attended the delivery ceremony. "I will be driving the new BMW 5 Series with my mother with great pleasure, and I will strive to become an even bigger player in the future."

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Photo BMW Korea