BMW Group Korea will be showcasing the new M4, the first new ultra-high-performance model in four years, and the brand's first all-electric SAC All-New iX2 for the first time in Korea at the 2024 Busan Mobility Show, which kicks off on 28 April. In total, BMW Group Korea will exhibit 18 models, including the new MINI Countryman JCW and the new all-electric MINI Cooper.
BMW Group Korea will showcase a wide range of vehicles, including high-performance models that deliver the ultimate 'driving pleasure' and all-electric models that usher in a new era of mobility, and present the core values and blueprint for the future of the BMW, MINI and BMW Motorrad brands.
First up, BMW will unveil the new M4, a partially facelifted high-performance car with a sportier design and eco-friendly drivetrain, and the iX2, which will be available in Korea. Freude Forever," the new M4, a high-performance coupe that has been partially facelifted and evolved into a sportier version, and the iX2, which combines an attractive design with an eco-friendly powertrain, will be unveiled for the first time in Korea.
In addition, the BMW Vision Neue Klasse, a concept model that combines innovative technologies in electrification, digitisation and circularity in a unique BMW way, will be on display, as well as the XM Label Red and the i7 M70 and i5 M60 xDrive, demonstrating BMW M's exhilarating blend of performance and sustainability for the era of electrified mobility.
MINI is celebrating its heritage with the theme 'All New, More MINI. Nice to Meet You Again." The New MINI Family is an all-new model that continues to build on MINI's unique heritage.
The new all-electric MINI Cooper on display at the Busan Mobility Show marks the beginning of the MINI brand's transition to an all-electric brand and features the latest electric drivetrain from the BMW Group, along with a circular OLED display and MINI toggle bar inherited from the DNA of the classic Mini. The new all-electric MINI Countryman is on display alongside, demonstrating the versatility of an emission-free, all-electric MINI to support a wide range of lifestyles.
In addition, MINI will showcase its high-performance models, the New MINI JCW Countryman and the petrol versions of the New MINI Cooper and New MINI Countryman, to demonstrate the fun of MINI from the past to the present.
Under the theme of 'Never stop Excitement', BMW Motorrad will be exhibiting the new M 1000 XR, a high-performance crossover motorcycle that combines outstanding long-distance capability with the dynamic driving performance of a super sports motorcycle; the R 12 nineT, a retro roadster model; and the R 12, a sports cruiser.
"We decided to participate in the Busan Mobility Show to showcase the direction of future mobility presented by the BMW Group to the people of Busan and Gyeongnam, and to provide them with a wealth of attractions through a variety of new vehicles," said Sang-Yoon Han, CEO of BMW Group.
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Photo BMW Group Korea