BMW Korea concludes 'M Track Day 2024', a festival for M customers, with great success

BMW Korea has successfully concluded the BMW M Track Days 2024, a three-day event held at the BMW Driving Centre in Yeongjongdo, Incheon, from 21st to 23rd of this month. BMW M Track Days is an event organised by BMW Korea to showcase the outstanding performance and exhilarating driving pleasure of BMW M models from the high-performance brand through various programmes for M owners and prospective customers.

In total, more than 400 attendees enjoyed a number of programmes that allowed them to experience the explosive performance of BMW M models, including track driving, drifting and gymkhana racing. In addition to the high-performance internal combustion engine models such as the M2, M3 and M4, a number of high-performance all-electric models such as the i4 M50 were also available as test cars, allowing participants to experience the unique pleasure of pure electric vehicles.

BMW Korea has set up a closed room in the showroom of the BMW Driving Centre to give customers the opportunity to experience the BMW New M4 Competition Coupe in person. The BMW New M4 Competition Coupé, which will be launched in the second half of the year, is a high-performance model that has undergone a facelift and evolved into a more powerful and sporty model.

The event was also enriched by a variety of accompanying programmes for guests, including a Scenic Drive to enjoy the scenery of Yeongjong Island's coastline and a graffiti T-shirt customisation class. BMW Korea plans to continue to offer BMW M customers an even more differentiated brand experience through various events, including the BMW M Track Day.

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Photo BMW Korea