BMW Group Korea is hosting a variety of events and experiences to keep visitors entertained and engaged at the 'Busan Mobility Show 2024' at BEXCO in Busan until 7 July.
Firstly, a treasure hunt will be organised on the show floor for customers who have signed up to the BMW Vantage app, BMW's lifestyle platform. A total of 1,000 customers who find and scan the QR code hidden on the BMW stand will be selected to receive 10,000 BMW Coins each. Customers do not need to own a BMW model to sign up for the BMW Vantage app.
In addition, visitors who sign up for a vehicle purchase consultation at the BMW booth and complete a face-to-face meeting with a sales consultant will receive a beach bag as a souvenir.
Visitors who follow MINI's official Instagram account and upload a MINI-related post from the Busan Mobility Show 2024 to their personal Instagram account, including the required hashtag, will receive coins to participate in a capsule draw filled with a variety of MINI memorabilia.
In addition, customers with a MINI model will receive a free cup of coffee when they visit the MINI booth and authenticate their car keys with the on-site staff.
The BMW Korea Future Foundation has organised an electric vehicle model building experience for primary and secondary school students. The programme allows students to build a model electric car of BMW's all-electric i5 or iX and learn about the positive environmental impact of electric vehicles. Students who wish to participate can sign up on-site at the Future Foundation booth on the day of their visit.
In addition, the BMW Korea Future Foundation will be giving away small gifts to visitors who donate to the Foundation at the show and to customers who follow and comment on the BMW Korea Future Foundation Instagram account.
Meanwhile, the 2024 Busan Mobility Show will feature a wide range of attractions and activities from BMW Group Korea's BMW, MINI and BMW Motorrad brands. BMW unveiled the new M4, an ultra-high-performance coupé with deep motorsport know-how from BMW M, and the all-new iX2, which combines an elegant roofline with outstanding practicality and outstanding eco-friendliness, for the first time in Korea.
MINI is showcasing the New MINI Family, which has evolved into a new generation that ushers in a new era. BMW Motorrad is welcoming visitors with the new M 1000 XR, a high-performance crossover motorcycle.
Article roadtesting editorial (dhseo1208@gmail.com)
Photo BMW Group Korea
English 
Korean 
Japanese