BMW Group Korea celebrated the 10th anniversary of the BMW Driving Centre on Tuesday, sharing its achievements over the past decade and its vision for the future.
Opened in July 2014 in Yeongjongdo, Incheon, the BMW Driving Centre is the only automotive cultural space in the BMW Group that combines a track and customer experience facilities under one roof. It is also the Group's first driving centre in Asia and the third in Germany and the United States.
"Over the past decade, the BMW Driving Centre has contributed significantly in many ways to BMW Group Korea's efforts to fulfil its social responsibility while delivering various forms of enjoyment to visitors of all ages and abilities," said Yangyeh Joo, Head of Marketing, BMW Korea, at the 10th anniversary celebration held at the BMW Driving Centre on Tuesday. "In the future, it will once again be at the forefront of the development of automotive culture in Korea, serving as a conduit for BMW brand and product values in line with the more segmented customer lifestyles."
In July 2014, BMW Group Korea opened the 241,780 sqm BMW Driving Centre with a total investment of KRW 77 billion. On a site the size of 33 football pitches, the centre includes core facilities such as a driving track and various exhibition and experience spaces under the themes of Joy and Responsibility, as well as a junior campus for children's science and creativity education and a training academy for internal training.
In 2019, the park underwent a 13 billion won ($13 million) expansion to introduce Track 2 and Joy Square. In October 2020, six years after opening, the park surpassed 1 million visitors.
As of 31 May 2024, the total number of visitors to BMW Driving Centres exceeded 1.5 million, including nearly 240,000 customers in the Driving Programme. In total, 1,343 BMW and MINI models have been in the driving programme over the past 10 years, with a cumulative total of 7,371,933 kilometres driven.
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Photo BMW Korea
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