GM to host 'G.M. Emergence Week' at Costco locations

General Motors (GM) is kicking off spring with GM Immersion Week, an opportunity for customers to see and feel the company's authentic American full-size SUVs, pickup trucks and crossovers with a focus on the outdoors and book test drives of all models.

The event will be held at Costco Gocheok in Guro-gu, Seoul, and will run for seven days from today (Monday 25th) to Sunday 31st. The booth will be open from 10 a.m. to 8 p.m. on the basement and first floor of Costco Gocheok, and will feature three vehicles that best exemplify GM's authentic American outdoor lifestyle: the Chevrolet Trax crossover, Tahoe and GMC Sierra.

"With over a century of heritage, GM has built SUVs and pickup trucks that are optimised for the American lifestyle in the great outdoors," said Myung Ok Yoon, Chief Marketing Officer and Head of Communications, GM Korea. "We look forward to welcoming visitors to the event to experience our iconic authentic American models, including the Chevrolet Trax crossover, Tahoe and GMC Sierra, and to take advantage of the opportunity to make affordable purchases for their upcoming spring road trips with their loved ones."

The "Spring Carcnic" concept, which suggests a spring outing in the Sierra with an expansive cargo box and a spring camping experience in Tahoe with a rooftop tent, was implemented in the booth to give customers the feeling and experience of being on a springtime outdoor camping and picnic with GM's vehicles.

There will also be a consultation booth where you can get professional advice and quotes on the cars on display, as well as book a test drive with a local dealer. Test drives are open to anyone with a driver's licence aged 21 or over.

There will be plenty of prizes for customers who participate in the event. Firstly, if customers participate in the on-site quote consultation or test drive booking event, they can win a Costco membership card (200 winners) and a 10,000 won gift certificate to I-Park Mall (1,400 winners) through a digital roulette event.

In addition, the first 200 customers (20 each on weekdays and 50 each on weekends) to visit the collaboration's booth at Costco and upload a photo of the vehicle on display to their Instagram account with the hashtags #GMImmersionWeek, #SIERRA, #TAHOE #TRAXCROSSOVER, will receive a GM Mini Camping Cup.

Meanwhile, GM is offering customers who purchase a Trax crossover during the month of March up to 72 months of financing at a rate of 6.51 TP3T. In addition, customers who own a light vehicle (including third-party products) or an Aveo (Gentra), Cruze (Lacetti Premier), Captiva (Winstorm), Malibu, or Orlando will receive $200,000 towards the purchase of a Trax crossover.

Tahoe customers will also have the same choice of rates and financing terms as Traverse (no stacking offers), with up to $4 million available for a lump sum purchase or up to $151 TP3T of the vehicle value if customers choose the Combo Financing Programme. In addition, customers who purchase the GMC Sierra will be able to finance up to 36 months at a rate of 5.5%, or up to 72 months at a rate of 6.0%.

Article roadtesting editorial (dhseo1208@gmail.com)

Photo GM