The Bentley Luxury Lifestyle Fair 2024, hosted by Bentley Seoul at Bentley Tower in Dongdaemun-gu, Seoul, opened today.
The Bentley Luxury Lifestyle Fair 2024 is a collaboration between Bentley Seoul and Hyundai Department Store, and is a luxury pop-up fair under the theme of 'Quiet Luxury', where leading luxury brands from Hyundai Department Store will set up boutique pop-ups at Bentley Tower to provide a shopping and brand experience.
This is the automotive industry's first luxury fair, and the first boutique pop-up event for participating brands outside of a department store. Bentley Seoul sets a new benchmark for luxury fairs and reinforces Bentley's brand strategy of expanding into a luxury lifestyle brand.
The theme of this year's Luxury Lifestyle Fair is 'Quiet Luxury', showcasing a range of luxury brands such as Acqua di Parma, Akris, Barrie, Astier de Villatte, Canali, and many more that have a quiet elegance that shines through without being overt, such as Bentley.
In particular, the Experience Lounge on the fourth floor will feature the Bentley Continental GT 'Korea Limited Edition', a limited-edition special model created in collaboration with Bentley Mulliner Bispoke and a Korean artist, which will be on display and available for docent tours. Caffè CANALI will also be open on the fourth floor, offering welcome drinks and desserts to visitors.
Various brand-specific events will also be organised during the Luxury Fair. Hyundai Department Store and each brand will offer gifts and purchase benefits to invited pop-up customers, while Bentley Seoul will host a brand experience and test drive programme for customers, with special gifts and benefits for test drive and contract customers.
On Thursday and Friday, lifestyle and women's brands will host fashion collaborations, fragrance styling classes and branded events from luxury whisky The Macallan, which is partnering with Bentley, while the weekend will feature Made to Measure (MTM) events from men's brands.
Guests who visit four or more of the pop-up booths on each floor, which are arranged alongside Bentley vehicles, will be treated to a special dessert at the Bentley Café on the second floor, and guests who post a photo from the second floor photo zone to social media with a designated hashtag will be entered into a draw to win a gift.
For more information about Bentley Luxury Lifestyle Fair 2024, please visit the official Bentley Seoul website or contact Bentley Seoul Customer Service.
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Photo Bentley Seoul
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