Volvo Cars Korea is launching 'Hej, Familj 2024', a customer loyalty programme for families to experience the Swedish luxury lifestyle.
'Hey, Family' is Volvo Cars Korea's invitational customer event that has been running since 2018 to showcase the Swedish lifestyle of focusing on family and living in harmony with nature. This year's Hey, Family 2024 is themed 'Better Life' and is designed to give people the opportunity to spend more precious and meaningful time with their families.
'Hey, Families 2024' will take place in five top hotels and self-catering holiday homes, with a different theme each month, starting in June in Yangyang's Snowy Sea Resort and continuing through September. Participating guests will receive a special welcome gift from Volvo Cars, along with personalised services at each property, such as private heated pools, outdoor jacuzzis and bonfire packages, to experience premium Swedish living.
"This year's 'Hey, Family' programme is designed to give more customers the opportunity to experience the unique Swedish lifestyle," said Man-Sik Lee, Head of Sales and Marketing, Volvo Cars Korea. "We hope that they will share the unique way of life and the new level of relaxation and fun that Volvo Cars offers with their loved ones."
Applications for "2024 Hey, Family" will be available on the Volvo Lifestyle Shop website (www.volvolifestyle.com) on 1 June, 1 July and 1 August, starting with applications in Yangyang Seahawk on 2 May. The competition is open to new Volvo car customers, and eligible car models and conditions can be found on the event page. A total of 800 teams (families) will be selected by lottery.
Article roadtesting editorial (dhseo1208@gmail.com)
Photo Volvo Cars Korea
English 
Korean 
Japanese