Volvo Cars Korea launches 'Take Mum on a trip in a Volvo' event

Volvo Cars Korea, in collaboration with Korea's leading travel community 'TravelMeet', is hosting the 'Take a Trip with Mum in a Volvo' event to experience the Swedish lifestyle. The event is designed to create special memories through travelling with Volvo cars during the upcoming summer holiday season and provide an experience of the family-oriented Swedish lifestyle that Volvo Cars aims to promote. Volvo Cars Korea is supporting the event with the V60 Cross Country, which combines the benefits of a sedan and an SUV.

The contest will run for one week from 8 July to 14 July, and is open to everyone on the official YEOMI Travel Instagram account (@yeomi.travel). To participate in the contest, simply comment on the contest post on the YEOMI Travel Instagram page, write a story about why you want to travel with your mum and tag a friend. The winners will be announced on 17 July via comments on the post, and will receive a weekend test drive of a Volvo V60 Cross Country, a one-night stay at Yewonjae Hot Spring Hotel in Sunoan worth KRW 1 million (1 winner), and two mobile movie tickets (20 winners).

"We have organised this event in conjunction with 'Travel Influence' in time for the summer holiday season, as we want our customers to experience the Swedish lifestyle of Volvo Cars," said Man-Sik Lee, Head of Sales and Marketing, Volvo Cars Korea.

The V60 Cross Country, which will also be showcased at the event, is a crossover model that offers generous luggage capacity to support a wide range of lifestyles, from city life to a variety of outdoor activities. It is equipped with Volvo Cars' most advanced safety technologies, including the T-Map infotainment system, Bowers & Wilkins (B&W) premium sound system and Orrefors® crystal gearknob, to ensure a comfortable and enjoyable travelling experience.

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Photo Volvo Cars Korea