Chevrolet launches 'Spark Upgrade Programme'

Throughout the month of May, Chevrolet is offering Spark owners up to $1 million towards the purchase of a new Trax crossover when they trade in their current vehicle for a new Spark Upgrade Programme.

"The Spark Upgrade Programme is designed to show our appreciation to customers who have purchased the Spark, Chevrolet's entry-level model for many years, and to provide them with an attractive purchase opportunity to upgrade their vehicle," said Lee Ki-hyun, Head of Domestic Sales, GM Korea. "The Trax crossover, which Spark owners will benefit from, is a new entry-level crossover in the global market that meets the needs of a wide range of customers from light, compact and subcompact models."

All Spark models sold under the Chevrolet brand are eligible for this promotion. Customers who sell their used Spark at a dealership nationwide and purchase a Trax crossover at the same time and take delivery in May will receive up to KRW 1 million, depending on the market value of the used vehicle.

Chevrolet has recently launched the all-new 2025 Trax crossover to revitalise its domestic sales. Deliveries of the all-new 2025 Chevrolet Trax crossover began in earnest last month, with 1,737 units sold in the domestic market in April, an increase of 171 TP3T over the previous month.

The 2025 Trax crossover is further enhanced with the addition of a REDLINE trim with a bold red colour accent and new OnStar service, GM's global connectivity service, while keeping prices unchanged.

In addition, Chevrolet is offering financing offers for customers who purchase a new 2025 Trax crossover during the month of May as part of its "Family with Chevrolet" promotion. Customers who purchase a Trax crossover in May will be eligible for up to 36 months of ultra-low financing at 4.51 per cent APR, or up to 60 months of super-low financing at 4.91 per cent APR.

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