Aston Martin targets domestic market with new importer

Aston Martin has appointed Britannia Auto as its new importer for customers in South Korea. With this announcement, the brand continues the strong momentum it has seen in Asia in recent years and begins its second chapter in the Korean market.

Aston Martin will celebrate its 10th anniversary in Korea in 2025 with a new partnership with Britannia Auto. Firstly, a new showroom, Aston Martin Suwon, will be unveiled to serve as a hub for Aston Martin customers in the Korean market. Britannia Auto is part of the Deutsche Automobil Group, which has a long history of customer satisfaction and expertise in the Korean import market, and will share its know-how with Aston Martin. Aston Martin Suwon will also open at Deutsche Autoworld, the world's largest automotive shopping mall in Suwon.

"As our strong momentum in Asia continues, we are delighted to embark on a new chapter with Britannia Auto and open a new source of Aston Martin for South Korean customers," said Gregory Adams, Head of Aston Martin Asia Pacific. "We look forward to expanding our presence and touch points in the heart of ultra-luxury, South Korea, so that Korean consumers can experience the next generation of Aston Martin vehicles."

The new partnership in South Korea is part of Aston Martin's expansion into the Asian market. In April, Aston Martin opened a new landmark dealership, Aston Martin Ginza, at Tokyo's Peninsula Hotel, and in 2023 will host the largest gathering of Aston Martin cars and owners in the Asia-Pacific region, Aston Martin Arcadia.

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