Iveco Korea is celebrating its 10th anniversary in Korea with a customer appreciation promotion, Iveco La Festa, from August to September.
Iveco Korea was established in September 2014 as the Korean subsidiary of the Iveco Group and entered the Korean commercial vehicle market in earnest. Since then, it has launched a variety of new models from the full range of Iveco vehicles, including large, medium and small, while expanding its sales branches and service centres to 10 and 18, respectively, to solidify its foundation as a commercial vehicle specialist. This month, Iveco Korea is set to surpass 3,000 units of cumulative sales of new models and is expanding its presence in the domestic market.
To thank our customers for their trust and support over the past decade, and to mark the beginning of our transformation into a new decade, we are pleased to announce the launch of our customer appreciation promotion, 'Iveco La Festa', which includes industry-leading purchase benefits and generous prize draws.
Running for two months, from 1 August to 30 September, the highlights of the 'Ibeco la Festa' include
First, "WAY to Guam with your family" will give away a trip for two to Guam for every S-WAY tractor, X-WAY heavy cargo and T-WAY 15-tonne dump truck purchased from 1 August to 30 August.
Secondly, from 1 August to 30 September, all customers (all models) who take delivery of an Ibeco vehicle will be entered into a lottery to win a premium kimchi fridge (1 person), a state-of-the-art robot vacuum cleaner (3 people), and a Galaxy Watch 7 (6 people).
We have also created a unique purchase support programme to ease the burden of purchasing with substantial purchase benefits. Customers who are eligible for early retirement of old diesel vehicles by local governments will receive up to KRW 10 million, the highest subsidy in the industry, for the purchase of a new vehicle from EVECO, and up to KRW 8 million for used vehicle fleet customers.
In addition, from August to September, 100 customers who leave customer inquiries such as purchase benefits, vehicle inquiries, and networking through the 'Ibeco Korea' Kakao Plus friend channel, Facebook, or Ibeco sales staff will be selected by lottery to receive a gift certificate worth KRW 10,000.
"In order to reward our customers for their support over the past 10 years, we have designed this promotion to ease the financial burden on customers who are under pressure to purchase new vehicles due to the economic downturn and high interest rates, and to bring them good fortune with their families," said Jeong-Sik Choi, Country Manager of Iveco Korea. "Iveco Korea will accompany truck customers and the industry as it transitions to a new path of change on the occasion of its 10th anniversary."
For more information on this promotion, please visit the Ibeco Korea website.
Article roadtesting editorial (dhseo1208@gmail.com)
Photo Ibeco Korea
English 
Korean 
Japanese