Cadillac has unveiled a collaboration with XT4 ambassador actress Jung Ryeowon to celebrate the launch of the new XT4, its entry-level luxury SUV.
Launched in May, the new XT4 is the epitome of Cadillac's Young American Luxury values, and its distinctive stylish design, upgraded interior with a 33-inch curved display, class-leading space and safety, and all-round versatility have attracted younger female buyers.
In particular, Cadillac recognised that XT4 customers' desire for distinctive style and independent lifestyles are similar to those of actress Jung Ryeo-won in her work and everyday life, so the brand has been working with her since 2022, when she became an ambassador, to create a new photo shoot to celebrate the launch of the all-new XT4 facelift model.
Cadillac chose the tagline "Style that Awakens the Senses of Everyday Life" to reflect its target audience's value for a "personalised experience" and sensually presents the new XT4 as a vehicle that fits effortlessly into everyday life, yet inspires every moment with its cool style and presence.
"As I enjoy travelling and attending exhibitions, I take my XT4 with me everywhere, and now I feel like it's an integral part of my personal style that makes my daily routine special," said XT4 Ambassador Jung Ryeowon. "The new XT4 is even more special with Cadillac's new design identity, and I'm looking forward to the new journey with the new XT4."
To celebrate the launch of the new XT4, Cadillac will be hosting a price consultation event at its dealerships nationwide from the 17th to the 14th of July. During the event, Cadillac will offer a coupon for a Starbucks Iced Grapefruit Honey Black Tea to all customers who sign up for the event, and a specially designed Cadillac Ready Bag or Cadillac Umbrella will be awarded to customers who complete the event after visiting the showroom.
For more information on the New XT4 Gardening and Pricing Event, please visit Cadillac's official website and Cadillac's official Instagram account.
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