In its first official partnership with the French Fashion Federation, Peugeot will provide a chariot for Paris Fashion Week 2024, which runs from 18 September to 1 October.
For the first time, Peugeot will be an official partner of Paris Fashion Week 2024 and will provide a fleet of chariots to transport guests to the S/S Menswear Fashion Week 2025 and F/W Haute Couture Fashion Week 2024/2025 from 18-27 September and S/S Womenswear Fashion Week 2025 from 23 September to 1 October in Paris, France.
Peugeot will bring 30 cars to Paris Fashion Week, including the 408 model, which combines the driveability of a saloon with the practicality of an SUV, and the new Peugeot E-3008 SUV, based on the STLA Medium, the first pure electric platform from Stellantis.
With Allure, the French word for seductive design, as one of the brand's core values, Peugeot shares a common brand philosophy of human-centred creativity with the Federation de la Haute Couture et de la Mode (FHCM). Peugeot's recent collaborations with artists have been ongoing, including last year's collaboration with artist J. Demsky to create an art car for the Peugeot 9X8 Hybrid Hypercar, the FIA World Endurance Championship (WEC) entry.
During Menswear Fashion Week 2025, which starts on the 18th, the likes of Youngmi Woo, designer of Paris' favourite Korean fashion house Solid Homme, and Emeric Tchatchoua, founder and designer of avant-garde fashion house 3.Paradis, will be travelling in a Peugeot-provided chariot.
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