Lexus Korea has extended its ambassador contracts with KPGA (Korean Professional Golf Association) players Park Sang-hyun (Dong-A Pharmaceuticals) and Ham Jeong-woo (Hana Financial Group).
Named as the next Lexus Ambassadors for 2023, Park Sang-hyun and Ham Jung-woo will be active as TEAM LEXUS until December this year. During this period, Park will receive an LS and Ham will receive an RX when training or competing, and will participate in various activities with Lexus to promote the luxury lifestyle, such as one-point lessons and talk lounge content creation.
Manabu Konyama, President of Lexus Korea, who attended the signing ceremony, said, "We had a great year during the 2023 KPGA season thanks to the excellent performance of our Lexus ambassadors, Park Sang-hyun and Ham Jeong-woo. We hope that their efforts as 'Team Lexus' will bear good fruit this year as well," said Manabu Konyama, President and CEO of Lexus Korea. "Going forward, Lexus will continue to strive to reach out to customers as a diverse luxury lifestyle brand through various activities including 'Team Lexus' and 'Lexus Masters'."
Meanwhile, Lexus Korea will host the 'Lexus Masters', a new tournament on the KPGA Tour for the 2024 season with a total prize fund of KRW 1 billion, from 29 August to 1 September to deliver the value of a luxury lifestyle that meets the diverse needs of customers.
Article roadtesting editorial (dhseo1208@gmail.com)
Photo Lexus Korea