The collaboration between Volkswagen's flagship compact sedan, the Jetta, and German premium car seat brand, Cybex, is designed to create an ideal driving life for women with children under the theme 'Safe encounters with German premium brands: more space, more safety'.
The Jetta is Volkswagen's flagship compact sedan, combining outstanding product appeal, affordable economy and solid fundamentals. It is equipped with Volkswagen's most advanced driver assistance system, IQ. Drive, ventilated and heated front seats, power and memory driver's seat, ambient lighting, and other Korean customer favourites are standard on all models. It is powered by the latest 1.5 TSI engine with excellent performance and efficiency.
The Jetta, in particular, has the highest proportion of female buyers of any Volkswagen model sold in Korea, making it a favourite among smart-consumer female drivers who are looking for an affordable car that delivers on price, performance, quality and emotion.
Cybex is a German premium baby products brand founded in 2005. It mainly offers car seats, strollers and children's furniture. Its products are characterised by a combination of stylish design, excellent safety and quality, and intelligent functionality. Prioritising the finest materials and quality, Cybex carries out strict quality control through high testing standards and advanced robotic systems.
The Jetta is paired with Cybex's iconic product line-up, including two car seats - the Sirona T i-Size and Solution T i-Fix - and the Coÿa Rose Gold stroller, to capture the sensuous lifestyle of drivers with children.
The film highlights the Jetta's panoramic sunroof, spacious cabin and large boot capacity, which allows children to move freely and feel open, even in their car seats, and its excellent storage capabilities for bulky strollers, bikes and other baby items. The film also highlights the Jetta's appeal as a daily car for mums with children, with advanced safety and convenience features that are essential for child safety.
To celebrate the launch, Volkswagen Korea is holding a giveaway for customers who view and comment on the pictorial on its official Instagram page to win a Cybex car seat.
For more photos and videos of the Volkswagen Jetta with Cybex, as well as more information on the event, please visit Volkswagen Korea's official social media channels and women's magazine Women's Sense.
Article roadtesting editorial (kyuyongk98@gmail.com)
Photo Volkswagen Korea