Lotte Fine Chemicals held a prize-giving ceremony for the winners of an event to commemorate the launch of its mileage accumulation service for its urea water product EUROX.
The event was held from 13 May to 30 June in conjunction with Lotte Members for purchasers of Yurox 10L products. With a total of 33 million L-points up for grabs, 1,111 lucky winners were awarded, with the first prize of 10 million L-points going to one person, the second prize of 1 million L-points to 10 people, the third prize of 30,000 L-points to 100 people, and the fourth prize of 10,000 L-points to 1,000 people.
Lotte Fine Chemicals recently added a QR code to the inside of some of its Yurox 10L product packaging boxes. When consumers scan the QR code, they can earn 500 points through the Elpoints app. These points can be instantly redeemed as cash at more than 700,000 Elpoints partner stores nationwide, and can be automatically entered into events to receive additional benefits. For more information on how to earn QR Miles, visit Lotte Fine Chemicals' official YouTube channel or search for 'Yurox Miles' on YouTube.
A representative from Lotte Fine Chemicals said, "This giveaway event was organised to commemorate the launch of the Yurox Mileage Earning Service and to express our gratitude for the support of our customers who have loved Yurox." "We will continue to provide special benefits to consumers who earn Elpoints through Yurox QR, not only through this event, but also through various events in the future," he added.
Meanwhile, Urox has been recognised for its quality and value by supplying genuine urea water to the largest number of automakers, including global automakers such as Mercedes-Benz, BMW, Scania, MAN and Stellantis, as well as domestic automakers such as Hyundai and Tata Daewoo. It holds the permanent trademark of 'AdBlue', the international quality standard for urea water established by the German Association of the Automotive Industry, and has been ranked No. 1 in domestic sales for 16 consecutive years (according to the Ministry of Environment) and No. 1 in the Korea Brand Power Index (K-BPI) for six consecutive years.
Urea water is used as a catalyst in the Selective Catalytic Reduction (SCR) system of diesel vehicles to remove nitrogen oxides (NOx), one of the main sources of fine particulate matter in exhaust gases, helping to improve air quality.
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Photo LOTTE Fine Chemicals
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