Official Volkswagen dealer Yukaro Automobiles signed an official sports marketing partnership with K League 1 Jeju United FC for the 2024 season on the 26th. The signing ceremony was attended by Kim Ji-hak, Head of Volkswagen Sales at Yukaro Automobiles, and Koo Chang-yong, CEO of Jeju United FC.
Volkswagen's all-electric SUV ID.4, prepared by Yukaro Automobiles, was displayed at the entrance of the stadium where the signing ceremony took place, and customers were given the opportunity to experience the Volkswagen brand through various events, such as Volkswagen mugs for those who visited the exhibition area and petrol vouchers for those who purchased a car after the on-site consultation.
Eleven children of Yukaro Automobiles' employees and VIP customers accompanied the Jeju United FC players as escort kids to kick off the match, and the pre-match quiz event, which gave away original Volkswagen camping chairs, attracted a lot of attention from the spectators.
"We are pleased to be working with Jeju United FC, Jeju's only professional sports club, for three years," said Ji-jung Kim, Head of Volkswagen Sales at Yukaro Automobiles. "Through this partnership, we hope that Volkswagen and Jeju United FC will continue to develop good synergy through various activities."
"It is very meaningful to continue our relationship with Yukaro Automobiles," said Koo Chang-yong, CEO of Jeju United FC. Through this sponsor day, we will work together with Yukaro Automobiles on and off the pitch to strengthen our partnership."
Yukaro Automobiles has a long history of sponsoring sports and is committed to bringing Volkswagen values and diverse lifestyle experiences to its customers through sports.
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Photo Volkswagen Korea