From 29 March to 21 April, MINI Korea will host MINI Heritage & Beyond, an exhibition at the K Museum of Contemporary Art in Sinsa-dong, Gangnam-gu, Seoul, which will showcase MINI's storied history and blueprint for the future.
MINI Heritage & Beyond is a special exhibition where you can see, hear and feel the glorious past, the passionate present and the exciting future of the MINI brand all under one roof. It is a space where you can experience the iconic design, unrivalled heritage and playfulness of the MINI brand.
The exhibition is organised over time, with a 'Heritage Zone' and a 'Beyond Zone', allowing visitors to sequentially explore MINI's long history and innovative design changes.
The Heritage Zone, which showcases classic MINI models in a recreated London, England, setting, is a testament to the brand's rich heritage. The current MINI range, from the MINI Convertible and MINI Countryman to the high-performance MINI JCW model, is also on display to showcase the high-carton filling and versatile appeal of the MINI.
There will also be an area dedicated to the colourful history of the MINI Clubman, which is coming to an end. Here you can see the MINI Clubman Final Edition, which will be the final MINI Clubman model.
The Beyond Zone will showcase the new all-electric MINI Cooper and the new all-electric MINI Countryman, which will be available in Korea from June. Visitors can get a sneak preview of MINI's latest all-electric models, including the world's first automotive circular OLED display in collaboration with Samsung Display and the infotainment system evolved with MINI OS 9.
In addition, there were plenty of activities for visitors to enjoy, including a MINI photo zone with colourful concepts for each model on display, a stamp tour event and a MINI racing simulation game zone.
MINI Heritage & Beyond is free and open to the public. However, to ensure a safe and comfortable viewing experience, only a limited number of visitors will be admitted to each session by pre-booking. Visitors can easily book their place by searching for 'MINI HERITAGE & BEYOND' or 'Heritage & Beyond' on Naver Place.
For more information about the exhibition and to make a reservation, please contact the MINI Heritage & Beyond Operations Office.
Meanwhile, MINI Korea will launch the all-electric New MINI Cooper and New All-Electric MINI Countryman from June onwards. In the third quarter, the company plans to introduce a total of five new MINIs this year, including the petrol models New MINI Cooper 3-Door and 5-Door and New MINI Cooper Convertible.
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Photo MINI Korea